Oticon is based in Denmark and is the oldest hearing aid manufacturer in the world, founded in 1904.  Oticon’s “People First” slogan is the philosophy upon which this manufacturer builds, conducts and maintains relationships with consumers and audiologists. Oticon’s People First approach is their assurance of high standards of professionalism and business ethics, as well as their expression of extraordinary consumer and professional service.  Oticon’s over-arching goal is to help people with hearing loss fulfill their potential while living the life they choose - with the hearing they have.  To achieve this goal, Oticon strives to be the leader in high performance hearing solutions. For Oticon, these solutions include much more than advanced hearing science and innovative cutting edge designs. Oticon prides itself on high performance hearing solutions which incorporate an appreciation of human needs, desires, and motivations, as well as a strong commitment to research, science.